CWWA & UtilityPULSE Announce Strategic Integration Partnership to Enhance Stakeholder Engagement in the Water & Wastewater Industry

[Ottawa, March 25, 2025] – The Canadian Water and Wastewater Association (CWWA) and UtilityPULSE are pleased to announce a Strategic Integration Partnership (SIP) that will provide CWWA members with credible, data-driven insights to support decision-making, strengthen stakeholder engagement, and enhance confidence in leadership.

In today’s world of heightened scrutiny and evolving stakeholder expectations, water and wastewater organizations must navigate increasing pressures while maintaining operational efficiency. Through this partnership, CWWA members will have access to UtilityPULSE’s 26+ years of industry-leading expertise, ensuring they have the business intelligence needed to engage stakeholders effectively, manage risks, and drive operational improvements.

Key Benefits for CWWA Members

As part of this exclusive partnership, participating CWWA members will gain access to:

• Annual Stakeholder Survey – A research initiative tailored to water and wastewater organizations, providing insights into customer satisfaction, trust, and industry benchmarks.
• Cost-Effective Business Intelligence – High-quality data at a discounted rate for CWWA members, making strategic insights more accessible.
• National Benchmark & Comparative Data – Helping members gauge their performance against industry standards and strengthen their stakeholder relationships.
• CWWA members who participate will receive a significant discount

As an added bonus for CWWA, UtilityPULSE will provide Custom Thought Leadership Content:

• Contributing four articles annually that will run in the CWWA e-Bulletin, offering expert perspectives on stakeholder engagement and leadership in the sector.
• Collaboration at the National Water & Wastewater Conference hosting a breakout session at CWWA’s annual conference, delivering research-driven insights to industry leaders.

 A Milestone Partnership for the Industry

“We are excited to collaborate with UtilityPULSE, a recognized leader in utility-focused research,” said Robert Haller, Executive Director of CWWA. “This partnership will equip our members with the insights necessary to engage stakeholders, enhance communication, and proactively address stakeholder concerns.”

For UtilityPULSE, this partnership marks a major milestone in expanding its reach within the water and wastewater industry to assist its leaders in meeting stakeholder expectations. “For over 26 years, we’ve helped utilities across Canada make data-driven decisions that strengthen their leadership credibility,” said David Malesich, President of UtilityPULSE. “We are thrilled to bring this expertise to the CWWA community and look forward to supporting its members with actionable intelligence.”

Next Steps

CWWA members interested in participating in the upcoming Annual Stakeholder Survey (April-May 2025) can learn more by contacting: